Virtual Primary Care | K - Health
Virtual Primary Care | K - Health
Virtual Primary Care | K - Health
Applied strategic modifications to Atlantic Health's existing design system components, including the location page, results cards, and location carousel, to reduce booking friction and improved provider availability visibility for Atlantic Health Virtual Primary Care.
Title
Virtual Primary Care | K - Health
Industry
UX/UI Design
Date
June 2026 - August 2026
June 2026 - August 2026
Introduction
Artificial intelligence has fundamentally transformed how healthcare businesses operate and deliver services. Major healthcare systems like Atlantic Health recognize this shift and are implementing dual innovations: PatientGPT, an AI chatbot experience enabling patients to access virtual medical assistance immediately, and K-Health virtual primary care, where Atlantic Health providers deliver care through virtual calls rather than requiring office visits. I was tasked with designing how these innovations would be displayed across the Atlantic Health website through a hero page, location results page, and carousel components.
Defining the Problem
I collaborated with the marketing and DevOps teams to understand the strategic challenge. This was a new initiative still in development, requiring me to gather information through cross-functional meetings while the project evolved. The core challenge emerged: how do we make virtual primary care as discoverable and compelling as traditional in-person services while communicating 24/7 AI-enabled availability?
Virtual primary care was still in development with limited, evolving information
Marketing needed prominent positioning equal to traditional in-person office visits
Core messaging: "Virtual care from home, anywhere in NJ"
Critical objective: Drive discovery and bookings while communicating immediate access and 24/7 availability
Strategic question: How can we position K-Health as the natural, modern solution to patient healthcare needs?
Research & Discovery
I conducted competitive analysis of Novant Health and Hartford Healthcare to understand how leading systems position virtual care. Both leverage distinct visual treatments, strategic icons, and benefit-driven messaging to differentiate virtual options from physical locations and walk-in services.
Novant Health: "Get virtual care 24/7" as dedicated action card with distinct icons and messaging
Hartford Healthcare: Three-column organization with virtual care prominently displayed alongside walk-in and urgent options
Key insight: Dedicated visual treatments and benefit-driven messaging differentiate virtual from physical services
Strategic application: Position virtual primary care prominently within website hierarchy to feel like equal alternative to in-person visits
Research & Discovery
I conducted competitive analysis of Novant Health and Hartford Healthcare to understand how leading systems position virtual care. Both leverage distinct visual treatments, strategic icons, and benefit-driven messaging to differentiate virtual options from physical locations and walk-in services.
Novant Health: "Get virtual care 24/7" as dedicated action card with distinct icons and messaging
Hartford Healthcare: Three-column organization with virtual care prominently displayed alongside walk-in and urgent options
Key insight: Dedicated visual treatments and benefit-driven messaging differentiate virtual from physical services
Strategic application: Position virtual primary care prominently within website hierarchy to feel like equal alternative to in-person visits
Ideation & Design Process
As information evolved through ongoing meetings, I implemented modifications across three components: location hero page, carousel component, and results card. All maintained consistent branding and strategic CTAs to guide users toward booking.
Consistent branding: "Atlantic Health Virtual Primary Care" with "Anywhere in NJ" map icon and phone 862-415-0509
Hero page CTA: "Schedule Appointment" in primary navy, "About Our Services" in secondary outlined styling
Carousel and results card CTA: "View Location Details" to navigate to location page
Responsive design: Implemented across desktop, tablet, and mobile for consistent experience
Information hierarchy: Strategic positioning and visual treatments guided users toward virtual care options
As information evolved through ongoing meetings, I implemented modifications across three components: location hero page, carousel component, and results card. All maintained consistent branding and strategic CTAs to guide users toward booking.
Consistent branding: "Atlantic Health Virtual Primary Care" with "Anywhere in NJ" map icon and phone 862-415-0509
Hero page CTA: "Schedule Appointment" in primary navy, "About Our Services" in secondary outlined styling
Carousel and results card CTA: "View Location Details" to navigate to location page
Responsive design: Implemented across desktop, tablet, and mobile for consistent experience
Information hierarchy: Strategic positioning and visual treatments guided users toward virtual care options
Prototyping & Testing
Once designs were finalized, I coordinated with the development team to execute technical implementation and testing. I
Created Jira tickets for technical implementation and testing across dev2 and production environments
Coordinated AEM testing to validate component functionality and data integration
Configured new virtual location type in DocRefine with essential fields: location name, page title, short name, parent location hierarchy, location type, URL
Ensured K-Health populated as first result for primary care searches through backend configuration
Conducted cross-platform testing to validate responsive design and user experience
Prototyping & Testing
Once designs were finalized, I coordinated with the development team to execute technical implementation and testing. I
Created Jira tickets for technical implementation and testing across dev2 and production environments
Coordinated AEM testing to validate component functionality and data integration
Configured new virtual location type in DocRefine with essential fields: location name, page title, short name, parent location hierarchy, location type, URL
Ensured K-Health populated as first result for primary care searches through backend configuration
Conducted cross-platform testing to validate responsive design and user experience
Final Solution & Reflection
Through strategic design and cross-functional coordination, the marketing department launched K-Health virtual primary care and PatientGPT to the public, positioning Atlantic Health as the 3rd health system nationally offering AI-integrated primary care services.
Launch impact: 22 virtual care appointments booked on day one
Strategic positioning: Virtual primary care featured prominently across hero page, carousel, and results components
User-centered design: Removed friction preventing patients from discovering and booking virtual appointments
Information hierarchy: Strategic placement and visual distinction guided users toward virtual care options
Competitive positioning: Established Atlantic Health as industry leader in accessible, innovative healthcare delivery
This project showcases my ability to translate healthcare innovation into market-competitive design solutions that drive measurable business results. By positioning virtual primary care as a natural, discoverable alternative through thoughtful design and strategic component placement, I contributed to organizational growth, patient acquisition, and Atlantic Health's position as an industry leader in accessible healthcare innovation.
Through strategic design and cross-functional coordination, the marketing department launched K-Health virtual primary care and PatientGPT to the public, positioning Atlantic Health as the 3rd health system nationally offering AI-integrated primary care services.
Launch impact: 22 virtual care appointments booked on day one
Strategic positioning: Virtual primary care featured prominently across hero page, carousel, and results components
User-centered design: Removed friction preventing patients from discovering and booking virtual appointments
Information hierarchy: Strategic placement and visual distinction guided users toward virtual care options
Competitive positioning: Established Atlantic Health as industry leader in accessible, innovative healthcare delivery
This project showcases my ability to translate healthcare innovation into market-competitive design solutions that drive measurable business results. By positioning virtual primary care as a natural, discoverable alternative through thoughtful design and strategic component placement, I contributed to organizational growth, patient acquisition, and Atlantic Health's position as an industry leader in accessible healthcare innovation.
Introduction
Artificial intelligence has fundamentally transformed how healthcare businesses operate and deliver services. Major healthcare systems like Atlantic Health recognize this shift and are implementing dual innovations: PatientGPT, an AI chatbot experience enabling patients to access virtual medical assistance immediately, and K-Health virtual primary care, where Atlantic Health providers deliver care through virtual calls rather than requiring office visits. I was tasked with designing how these innovations would be displayed across the Atlantic Health website through a hero page, location results page, and carousel components.
See it in Action
Watch the high-fidelity walkthrough to see how a patient easily navigates through multiple care options and selects K-Health virtual primary care using clear availability indicators and intuitive call-to-action buttons to booking a virtual apointment with a provider
Watch the high-fidelity walkthrough to see how a patient easily navigates through multiple care options and selects K-Health virtual primary care using clear availability indicators and intuitive call-to-action buttons to booking a virtual apointment with a provider
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