Title
Noches To Go
Noches To Go
Industry
UX/UI
UX/UI
Date
Sep 2025- Nov 2025
Sep 2025- Nov 2025
Introduction
During my internship as a Web Designer at SKY Marketing LLC, I was tasked to redesign Noches To Go, a centralized online ordering platform for multiple Noches de Colombia locations across New Jersey. The goal was to create a responsive, modern website that allowed users to browse menus, select their preferred location, and place orders seamlessly through our ordering platform, SKY Digital Ordering. The redesign needed to elevate the brand’s digital presence, reflect its cultural identity, and deliver an app‑like experience that felt intuitive, fast, and visually engaging.
Defining The Problem
The original Noches To Go website lacked structure, clarity, and essential information, resulting in a weak user experience. It had a bland visual layout, minimal brand identity, and missing details about restaurant locations, services, and partner restaurants. The site also lacked emotional appeal due to limited photography and had poor visual hierarchy, making navigation unclear. The redesign needed to transform the platform into a structured, informative, and visually compelling experience for customers
The original Noches To Go website lacked structure, clarity, and essential information, resulting in a weak user experience. It had a bland visual layout, minimal brand identity, and missing details about restaurant locations, services, and partner restaurants. The site also lacked emotional appeal due to limited photography and had poor visual hierarchy, making navigation unclear. The redesign needed to transform the platform into a structured, informative, and visually compelling experience for customers
Research & Discovery
To begin the project, I met with my boss, Jason, to identify the improvements needed — with the main priority being to enhance the user experience and make the site feel more like a dedicated ordering app. From there, I conducted competitive research, studying well-known restaurant websites and analyzing how they used typography, visual hierarchy, photography, and layout to guide user behavior. This helped me understand how successful platforms structure content to reduce friction and encourage ordering, ultimately shaping the design direction for Noches To Go. With a clear direction in place, I began wireframing each page, mapping out the header, footer, image placement, typography hierarchy, button layout, and location sections as well as conducting user flows to bring the vision to life.
Research & Discovery
To begin the project, I met with my boss, Jason, to identify the improvements needed — with the main priority being to enhance the user experience and make the site feel more like a dedicated ordering app. From there, I conducted competitive research, studying well-known restaurant websites and analyzing how they used typography, visual hierarchy, photography, and layout to guide user behavior. This helped me understand how successful platforms structure content to reduce friction and encourage ordering, ultimately shaping the design direction for Noches To Go. With a clear direction in place, I began wireframing each page, mapping out the header, footer, image placement, typography hierarchy, button layout, location sections and conducting user flows to bring the vision to life.
Ideation & Design Process
I moved into high‑fidelity prototyping through Figma and then eventually went on to Duda. I used brand colors, food photography, videography, and interactive buttons linking to SKY Ordering. I applied HCI principles ( Human Computer Interaction)—especially emotional design—by including photos of real customers dining, being served, and enjoying meals at various locations to build trust and authenticity. The design emphasized clarity, responsiveness, human emotion, and visual hierarchy to guide users through the site in a natural, intuitive way.
I moved into high‑fidelity prototyping through Figma and then eventually went on to Duda. I used brand colors, food photography, videography, and interactive buttons linking to SKY Ordering. I applied HCI principles ( Human Computer Interaction)—especially emotional design—by including photos of real customers dining, being served, and enjoying meals at various locations to build trust and authenticity. The design emphasized clarity, responsiveness, human emotion, and visual hierarchy to guide users through the site in a natural, intuitive way.
Prototyping & Testing
Once the prototype was complete, I conducted extensive testing across desktop, tablet, and mobile devices to ensure a smooth, app‑like experience. I evaluated navigation flow, button visibility, page load speed, ordering link functionality, and readability without disrupting the user journey.
Once the prototype was complete, I conducted extensive testing across desktop, tablet, and mobile devices to ensure a smooth, app‑like experience. I evaluated navigation flow, button visibility, page load speed, ordering link functionality, and readability without disrupting the user journey.
Final Solution & Reflection
The Noches To Go redesign applied UX/UI and HCI principles to deliver a clean, modern, and cohesive digital experience that simplified ordering across multiple restaurant locations. By conducting competitive research, mapping user journeys, and iterating through wireframes and usability testing, the platform was optimized around real user behavior — with mobile users accounting for 87% of all visits.
The results validated the impact of a user-centered approach: 2,362 total visits, 3,160 homepage views averaging 2 minutes and 40 seconds on page, 9 click-to-call interactions, and over 2,400 newsletter impressions. This project demonstrates my ability to translate research and HCI principles into measurable business outcomes — exactly the kind of strategic, data-informed design thinking that drives value in any UX/UI role
The Noches To Go redesign applied UX/UI and HCI principles to deliver a clean, modern, and cohesive digital experience that simplified ordering across multiple restaurant locations. By conducting competitive research, mapping user journeys, and iterating through wireframes and usability testing, the platform was optimized around real user behavior — with mobile users accounting for 87% of all visits.
The results validated the impact of a user-centered approach: 2,362 total visits, 3,160 homepage views averaging 2 minutes and 40 seconds on page, 9 click-to-call interactions, and over 2,400 newsletter impressions. This project demonstrates my ability to translate research and HCI principles into measurable business outcomes — exactly the kind of strategic, data-informed design thinking that drives value in any UX/UI role
See the Site in Action
Watch to see how the redesigned Noches To Go experience comes to life — from intuitive navigation to seamless ordering across every screen.
Introduction
During my internship as a Web Designer at SKY Marketing LLC, I was tasked to redesign Noches To Go, a centralized online ordering platform for multiple Noches de Colombia locations across New Jersey. The goal was to create a responsive, modern website that allowed users to browse menus, select their preferred location, and place orders seamlessly through our ordering platform, SKY Digital Ordering. The redesign needed to elevate the brand’s digital presence, reflect its cultural identity, and deliver an app‑like experience that felt intuitive, fast, and visually engaging.
See the Site in Action
Watch how the redesigned Noches To Go experience comes to life — from intuitive navigation to seamless ordering across every screen.
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Selected projects that reflect my approach to design, development, and execution.
Selected projects that reflect my approach to design, development, and execution.